Producer: Stephanie Arenas & Sebastián Cifuentes
Director: Stephanie Arenas & Sebastián Cifuentes
Design and Animation: David Silva

Songs: El Perdón, Te Robaré, Jaleo

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This project brought together a group of artists assembled by Stephanie Arenas and Sebastián Cifuentes, each given three songs from Nicky Jam to create the visuals for his Infinity Tour.

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Nicky Jam is one of the most important artists in Latin America. His career began in Medellín, Colombia, and he has long expressed his gratitude for the country. As part of a Colombian team, it was a particular honor for David to contribute to this tour — Nicky Jam’s career has been closely followed by Colombian audiences since the beginning.

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For his songs, David traced the origins of Nicky Jam’s artistry and the evolution of his image, from Dónde Están las Gatas to Te Robaré. Over that arc, Nicky Jam’s style became distinctly his own — cutting-edge, luxurious, urban, and glamorous all at once. The visual design drew on that history to build a distinct environment for each song.